The characters have no real definition, nothing really from which the comedy can launch or which could make us like them. Why does Emma spend all that time down the garden centre? How long were she and Ian together? Why were they together if he was such an arse? Why have none of Ian’s schemes worked when his brother’s been able to get them running himself?

Is it because they’re the sort of unreal schemes that only exist in comedy writers’ minds, rather than ones that stem from reality? Uzbekistani sheep wrestlers: which do you think that falls into – real or unreal?

They also don’t feel like adult characters. They’re people trying to escape from being adults, almost as though they’re kids characters all grown up (hmm). Here’s Emma describing how she met Ian: Yes, they meet in a night club, but what happens is the sort of things teenagers might find funny – or do – not adults. Even when Emma has a one-night stand with a bloke (or is he a boyfriend? It’s not very clear), she wakes up fully clothed (even if he doesn’t).

She even has a shower fully clothed. This is pretty much an over-grown kids’ comedy that can’t escape its roots so is pretty sexless, even when characters do end up having sex (or trying to).